Four: Too many wasteful ‘synchronization' meetings interrupted the actual work. - Eliyahu M. Goldratt

Bob comes into the office with a smear of grease on his white shirt over the bulge of his beer gut, and he’s talking nonstop about what’s going on with the breakdown of the automatic testing machines. “Bob,” I tell him, “forget about that for now.

So this is the goal: To make money by increasing net profit, while simultaneously increasing return on investment, and simultaneously increasing cash flow.

In order to significantly increase sales we have to increase the perception of value of the market for our products.