Resentment is what happens when someone stops rewarding you for something you keep doing for them but stopping now costs more than continuing. - Alex Hormozi

If you want people to do what you want, just start it with “I’m aligned with your idea, let’s just…[what you want.]”

As long as it’s not too different, most people will just go with it to both get the credit and avoid conflict.

In order to understand how to make a compelling offer, you must understand value. The reason people buy anything is to get a deal. They believe what they are getting (VALUE) is worth more than what they are giving in exchange for it (PRICE). The moment the value they receive dips below what they are paying, they stop buying from you. This price to value discrepancy is what you need to avoid at all costs.

He looked at me soberly and said: “Make people an offer so good they would feel stupid saying no.