Everyone should be encouraged to start his own business, not just some rare breed that self-identifies as entrepreneurs. - Jason Fried

You’ll often hear that people don’t like change, but that’s not quite right. People have no problem with change they asked for. What people don’t like is forced change — change they didn’t request on a timeline they didn’t choose. Your “new and improved” can easily become their “what the fuck?” when it is dumped on them as a surprise.

Contrast (failure) that with learning from your successes. Success gives you real ammunition. When something succeeds, you know what worked - and you can do it again. And the next time, you'll probably do it even better.

The person making the pitch has presumably put a lot of time, thought, and energy into gathering their thoughts and presenting them clearly to an audience. But the rest of the people in the room are asked to react. Not absorb, not think it over, not consider — just react. Knee-jerk it. That’s no way to treat fragile new ideas.