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If you can bring someone belonging, connection, peace of mind, status, or one of the other most desired emotions, you’ve done something worthwhile. T… - Seth Godin
" "If you can bring someone belonging, connection, peace of mind, status, or one of the other most desired emotions, you’ve done something worthwhile. The thing you sell is simply a road to achieve those emotions, and we let everyone down when we focus on the tactics, not the outcomes. Who’s it for and what’s it for are the two questions that guide all of our decisions.
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About Seth Godin
Seth Godin (born July 10, 1960) is an American author and speaker on business issues.
Biography information from Wikiquote
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Risk, to some, is a bad thing, because risk brings with it the possibility of failure. It might be only a temporary failure, but that doesn’t matter so much if the very thought of it shuts you down. So, for some, risk comes to equal failure (take enough risks and sooner or later, you will fail). Risk is avoided because we’ve been trained to avoid failure.
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