People don't buy WHAT you do, they buy WHY you do it, - Simon Sinek

A destination without a route leads to meandering and inefficiency. A route without a destination, however, may be efficient but to what end?

There are two ways to build a career or a business. We can go through life hunting and pecking, looking for opportunities or customers, hoping that something connects. Or we can go through life with intention, knowing what our piece looks like, knowing our WHY, and going straight to the places we fit.

we trust familiarity over experience with something quite important