«No contratas aptitudes, contratas actitud. Las aptitudes siempre puedes enseñarlas». - Simon Sinek

The vision is the public statement of the founder’s intent, WHY the company exists. It is literally the vision of a future that does not yet exist. The mission statement is a description of the route, the guiding principles — HOW the company intends to create that future. When both of those things are stated clearly, the WHY-type and the HOW-type are both certain about their roles in the partnership. Both are working together with clarity of purpose and a plan to get there. For it to work, however, it requires more than a set of skills, it requires trust.

Integrity is when our words and deeds are consistent with our intentions. A

The goal of a leader is to give no orders," Captain Marquet explains. "Leaders are to provide direction and intent and allow others to figure out what to do and how to get there.