The purity of the message makes it even more remarkable. It’s easy to tell someone about the Leaning Tower. Much harder to tell them about the Panthe… - Seth Godin

We’ve been trained to prefer being right to learning something, to prefer passing the test to making a difference, and most of all, to prefer fitting in with the right people, the people with economic power. Now it’s your turn to stand up and stand out.

What most people want in a leader is something that's very difficult to find: we want someone who listens...The secret, Reagan's secret, is to listen, to value what you hear, and then to make a decision even if it contradicts the very people you are listening to. Reagan impressed his advisers, his adversaries, and his voters by actively listening. People want to be sure you hear what they said - they're less focused on whether or not you do what they said.

as consumers, we’re too busy to pay attention to advertising, but we’re desperate to find good stuff that solves our problems.