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" "Living organisms — including human beings — are very complex Perceptual Control systems: we act in ways to keep our perceptions of the world within acceptable boundaries. We don’t put on a coat because cold weather forces us to — we put on a coat because we feel cold and we don’t want to feel cold. If the light entering our eyes is too bright, we find shade, pull down the blinds on the windows, or put on sunglasses — the action controls the perception, and the action we take depends on the Environment we find ourselves in at the time.
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In Brain Rules, John Medina shares how he’s able to keep the attention of his students in classes that last more than an hour: he plans his class in modules that last no more than ten minutes. Each module starts with a Hook — an interesting story or anecdote, followed by a brief explanation of the key concept. Following this format ensures that his audience retains more information and doesn’t zone out. (That’s the primary reason this book is organized in short sections that take less than ten minutes to read.)