Challenge: We form a long-term vision, meeting challenges with courage and creativity to realize our dreams. Kaizen: We improve our business operatio… - Jeffrey K. Liker

The Toyota Way provides a model for fast, efficient, and effective execution of long-term strategy based on: Carefully studying the market and planning in detail future products and services Putting safety first for team members and customers Eliminating wasted time and resources in execution of those plans Building quality into every step of design, manufacturing, and service delivery Using new technology effectively to work in harmony with people, not simply replace people Building a culture of people who learn and think scientifically to achieve aligned, challenging goals

Never be satisfied with inaction. Question and redefine your purpose to attain progress.

Continuous improvement means getting better every day and is the driver for building a sustainable enterprise. Only those at the gemba can understand the problems fast enough to react quickly. Continuous improvement depends on a different paradigm of the role of the human — all humans are problem detectors and problem correctors — thinking scientifically.