Everything we hear is an opinion, not a fact. Everything we see is a perspective, not the truth. — MARCUS AURELIUS, PHILOSOPHER AND EMPEROR OF ROME, … - Josh Kaufman

You can’t operate a company by fear, because the way to eliminate fear is to avoid criticism, and the best way to avoid criticism is to do nothing. — STEVE ROSS, FORMER CEO OF TIME WARNER

Retired general Colin Powell famously advocates collecting half of the information available, then making a decision, even though your information is clearly incomplete.

Reactivation is often a quicker, simpler, and more effective approach to increasing revenue than attracting new customers. Your old customers already know and Trust you, and they’re aware of the value you provide. You have their information — you don’t have to find them. Your cost of customer acquisition (a component of Allowable Acquisition Cost) is low — all you have to do is contact them and present an attractive offer.