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" "Become a Problem Seeker The best entrepreneurs are the most dissatisfied. They’re always thinking of how things can be better. Your frustrations — and the frustrations of others — are your business opportunities. Great ideas come from being a problem seeker. Analyze frustrations in your day, including the things that bother you at home, waste your time on your commute to work, or online. Here’s a list of things that bother me: What to make for breakfast that’s quick, healthy, and full of caffeine How to find a reliable house cleaner Where to go to dinner with my partner How to find my next therapist What kind of investment to make with some extra cash I received And these are just the problems I’ve encountered today. I could go on and on . . . and that’s the point! The number of things that can be better are endless — which is a gold mine for newbie entrepreneurs. The crucial first step toward entrepreneurship is to study your own unhappiness and to think of solutions (aka business opportunities) for you to sell.
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Before you even think about picking a business idea, make sure you have easy access to the people you want to help. An easy way to do this is to think about where you have easy access to a targeted group of people whom you really want to help — like, say, new moms in Austin, cyclists, freelance writers, and taco obsessives (like me!). CHALLENGE Top three groups.
I became an expert at taking leaps. Being unafraid to start new things meant that, unlike most people, I was constantly conducting experiments in my personal and professional lives, in both big and small ways. New industries. New hobbies. New technologies. New roles. New people. New side hustles. That’s where I found my superpower, which taught me a lesson I want to pass on to you: focus above all else on being a starter, an experimenter, a learner.
The secret to my father’s mastery of selling in a language he barely spoke is one word: chutzpah. It’s the Yiddish word for moxie, nerve, audacity; it’s a determined, give-no-f*cks approach to life. When Israelis say you have chutzpah, they mean you know what you want and go for it. They mean you have endless tenacity. They mean you’ll do what it takes.