Find a problem so big that you can spend at least 10 years of your life on, but that you can also demonstrate incremental progress towards. - Guillermo Rauch

A good rule of thumb when you design products and give support: “how do I make this person a 𝘤𝘶𝘴𝘵𝘰𝘮𝘦𝘳 𝘧𝘰𝘳 𝘭𝘪𝘧𝘦?”

If you do right by them, customers will reward you with business over the long term that doesn’t jump out on spreadsheets.

There’s a meme about venture capitalists looking for “generational companies.” It’s hard to pinpoint what and which those are, but when I think about the companies I look up to… I’ve been buying from them for ages.

Earned customer trust is like compounding interest. It’s unwise to trade trust for a short term gain.

Learn to ship. Shipping is a skill distinct from coding. Shipping is designing, coding, QAing, story-telling, teaching, marketing, selling, pivoting, iterating…

It used to be that coding dominated in importance because of coding ability scarcity. AI will push you to go further.

Software for everyone, by everyone