It’s also a lot harder to bullshit your peers than your boss. In talking to a project manager without tech chops, programmers can make a thirty-minut… - Jason Fried

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It’s also a lot harder to bullshit your peers than your boss. In talking to a project manager without tech chops, programmers can make a thirty-minute job sound like a week-long polar expedition, but if their tall tale is out in the open for other programmers to see, it won’t pass the smell test.

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Companies that live in such a zero-sum world don’t “earn market share” from a competitor, they “conquer the market.” They don’t just serve their customers, they “capture” them. They “target” customers, employ a sales “force,” hire “headhunters” to find new talent, pick their “battles,” and make a “killing.

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