Indeed, the rate of change is so high everywhere these days that you now must assume that someone will disrupt you, and often from a direction you le… - Salim Ismail

So, of the three major risk areas, execution risk remains the only real issue in building a company. How will the enterprise organize itself to maximize performance from its founders and management team? How will it leverage technology and information to create a unique and sustainable advantage and business model? Answering these questions correctly is the key to building a successful Exponential Organization. For this reason, we need to look more closely at each of the steps in building a powerful and effective team.

Waze's triumph and Navteq's decline should be the model for every budding ExO. Ask yourself, "Which of my products or services can I digitize and dematerialize?" and "How can I use the Six Ds to leapfrog my biggest linear competitors? How can I use them to demonetize and democratize my products and/or services?"

Algunas plataformas para ayudar en este proceso son IdeaScale, eYeka, Spigit, InnoCentive, SolutionXchange, Crowdtap y Brightidea.