5P benefits of big data: productivity, prevention, participation, personalization and prediction. - Salim Ismail

A startup is a human institution designed to deliver a new product or service under conditions of extreme uncertainty.

Ronald Coase won the 1991 Nobel Prize in Economics for his theory that larger companies do better because they aggregate assets under one roof and, as a result, enjoy lower transaction costs. Two decades later, the reach delivered by the information revolution has negated the need to aggregate assets in the first place.

In an ExO world, purpose trumps strategy and execution overrides planning.