Offering value is not enough. If no one knows (or cares) about what you have to offer, it doesn’t matter how much value you create. Without marketing… - Josh Kaufman

Любить идею что-то делать / кем-то быть и любить действительно что-то делать / кем-то быть - совсем не одно и то же

At the core, every business is a collection of five Interdependent processes, each of which flows into the next: 1. Value Creation — discovering what people need or want, then creating it. 2. Marketing — attracting attention and building demand for what you’ve created. 3. Sales — turning prospective customers into paying customers. 4. Value Delivery — giving your customers what you’ve promised and ensuring that they’re satisfied. 5. Finance — bringing in enough money to keep going and make your effort worthwhile.

As the saying goes: you can have anything you want, as long as you’re willing to pay the price.