Offering value is not enough. If no one knows (or cares) about what you have to offer, it doesn’t matter how much value you create. Without marketing… - Josh Kaufman

these foundational business concepts mental models, and together, they create a solid framework you can rely on to make good decisions. Mental models are concepts that represent your understanding of “how things work.” Think of driving a car: what do you expect when you press down on the right-side pedal? If the car slows down, you’ll be surprised — that pedal is supposed to be the accelerator. That’s a mental model — an idea about how something works in the real world.

If you rely on finding time to do something, it will never be done. If you want to find time, you must make time.

Quality, quality, quality: never waver from it, even when you don’t see how you can afford to keep it up. When you compromise, you become a commodity and then you die.