A pitch narrative can be thought of as a series of tension … - Oren Klaff

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A pitch narrative can be thought of as a series of tension loops. Push then pull. Create tension. Then resolve it.

Oren Klaff

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Additional quotes by Oren Klaff

You know what decision you want the buyer to make, but the more you push in that direction, the more they dig in, slow down, and change the agenda. They want to make their own decision on their own timeline. Buyers buy how they want to buy, not how you want to sell.

Bruner says that one mode of “constructing reality” is called the paradigmatic mode (one can think of this as the detective mode).

If you are trying to win your target’s respect, attention, and money, he becomes the prize.

A pitch narrative can be thought of as a series of tension loops. Push then pull. Create tension. Then resolve it. - Oren Klaff

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