That is taught by Caitanya Mahāprabhu, that "Whatever You do . . . "Either You trample Me under Your feet or You embrace Me . . . whatever You like. You make Me brokenhearted by not seeing You—that doesn't matter. Still You are My worshipable Lord." That is love. "From God's side, He may do whatever He likes. I don't want anything in exchange." That is love. That sort of love Kṛṣṇa wants. Therefore He was so much fond of the gopīs. In the gopīs' love there was no question of business propaganda—"Give me this, then I love You." (chuckles) No. That is pure love. That is unalloyed love. Ahaituky apratihatā. Apratihatā means without being checked. No impediment. If you want to love God, there is nothing throughout the whole world which can check you. Simply you have to develop your eagerness: "Kṛṣṇa, I want You." That's all. Then there is no question of checking. In any condition, you'll increase your love, increase your love.

Maitreya embodies what we call the Christ Principle, the energy of love. He is the Lord of Love, as His brother the Buddha was the Lord of Wisdom. Six hundred years before Jesus, the Buddha overshadowed and worked through His disciple the Prince Gautama, and the Prince Gautama became Gautama Buddha. The Buddha showed the Wisdom of God in its perfection in a man for the first time. Six hundred years later, Maitreya, the Lord of Love, overshadowed His disciple, Jesus, who was not yet a Master but very near it, and showed the Love of God in its perfection in a man for the first time. In so doing, He inaugurated the Age of Pisces, which is now coming to an end. P. 9

In the dominant Western religious system, the love of God is essentially the same as the belief in God, in God’s existence, God’s justice, God’s love. The love of God is essentially a thought experience. In the Eastern religions and in mysticism, the love of God is an intense feeling experience of oneness, inseparably linked with the expression of this love in every act of living.

A life of kindness is the primary meaning of divine worship.

The Kṛṣṇa consciousness movement is completely scientific... When I was registering this association in New York, some friend suggested that "Why you are giving this name 'Kṛṣṇa'? Why not put the name 'God,' 'God consciousness'?" Then "Yes, I can give the name 'God consciousness.' Then it will be confused." Because we want to preach Bhagavad-gītā as it is. That is Kṛṣṇa's speaking. And we are trying to place this Kṛṣṇa's teachings to the world. And not only that, Bhagavān, God, means Kṛṣṇa. And if I give the name of "God" instead of "Kṛṣṇa," they will bring forth so many competition of Kṛṣṇa. That is not our purpose. Kṛṣṇa means God. If God has any perfect name, that is "Kṛṣṇa." Because "Kṛṣṇa" means all-attractive. God cannot be attractive for certain person. God cannot be Christian God or a Hindu God or Muslim God. God is equally attractive for Hindu, Muslim, Christian, Buddha. That is real God. And if Hindu has manufactured some God, Christian has manufactured some God, that may be God partially, but not the Supreme God. The Supreme God is Kṛṣṇa. Īśvaraḥ paramaḥ kṛṣṇaḥ [Bs. 5.1]. Parama means supreme. God... You are also god, I am also god, and every one of us, god. Why? God means controller. So controller, every one of us is a controller to certain extent, not the complete controller. But Kṛṣṇa means the complete controller.

Beloved-of-the-Gods, King Piyadasi, honors both ascetics and the householders of all religions, and he honors them with gifts and honors of various kinds. But Beloved-of-the-Gods, King Piyadasi, does not value gifts and honors as much as he values this — that there should be growth in the essentials of all religions. Growth in essentials can be done in different ways, but all of them have as their root restraint in speech, that is, not praising one's own religion, or condemning the religion of others without good cause. And if there is cause for criticism, it should be done in a mild way. But it is better to honor other religions for this reason. By so doing, one's own religion benefits, and so do other religions, while doing otherwise harms one's own religion and the religions of others. Whoever praises his own religion, due to excessive devotion, and condemns others with the thought "Let me glorify my own religion," only harms his own religion. Therefore contact (between religions) is good. One should listen to and respect the doctrines professed by others. Beloved-of-the-Gods, King Piyadasi, desires that all should be well-learned in the good doctrines of other religions.

Love of God is firstly the attachment of the intelligence to the Truth, then the attachment of the will to the Good, and finally the attachment of the soul to the Peace that is given by the Truth and the Good.

The same Divine Compassion that blessed Dharma; saved Gajendra; restored Kuchela; and stood by Prahlada, has come to the Earth as the Refuge of the refugeless; as the Lord of Peace, Harmony and Righteousness; as the Lord of all the Worlds; as the Sath-Chith-Anandamurthi; and as the Puttaparthi Sathya Sai Sath-Chakravarthi - the King of Kings.

Love of God is something universal: the term "love" designates not only a path depending on will and feeling, but also − and this is its broadest meaning − every path insofar as it attaches us to the Divine; "love" is everything which makes us prefer God to the world and contemplation to earthly activity, wherever this alternative has a meaning. The best love will be, not that which most resembles what the word "love" can evoke in us a priori, but that which will attach us most steadfastly or most profoundly to Reality; to love God is to keep oneself near to Him, in the midst of the world just as beyond the world; God wants our souls, whatever may be our attitudes or our methods.

The deep reverence and the strong affection felt for the Lord Gautama all over the East are due to two facts. One of these is that He was the first of our humanity to attain to the stupendous height of Buddhahood, and so He may be very truly described as the first-fruits and the leader of our race. (All previous Buddhas had belonged to other humanities, which had matured upon earlier chains.) The second fact is that for the sake of hastening the progress of humanity, He took upon Himself certain additional labours of the most stupendous character...

Somebody asked Joshu, “Buddha is the enlightened one and teacher of us all. He is naturally entirely free of all the passions (klesa), is he not?” Joshu said, “No, he is the one who cherishes the greatest of all the passions.” “How is that possible?” “His greatest passion is to save all beings!” Joshu answered

It is my tamannā (deep desire) to do something for our society; I am inspired by the desire to live and die for my country; ...I want the glory of Gujarat to reach the whole world. ...I’ve used the mantra of lokprem (love for people) through Lok Kalyan Melas organised by the government to make the administrative machinery an instrument of lokseva (service of the people). ... To the baseless propaganda of the Congress, I have only this to say: Oh lord! Please give wisdom to those indulging in evil propaganda and give strength to those who live by good and good pure thoughts.

To the Yoga the hightest concept of God is that of a being who is free from all klesas, klesapramrishtah, but in actual practice in most cases we have God who is joined with klesas. (p. 86)

Love of God implies love of religion. And religion exemplifies that creative spirit of God which is at work in history as well as in the mind of man. Thus, one ought to love any religion, that is, religion as such, and in any form—as a manifestation of the moral spirit, the divine spirit of mankind.