our minds sense the world around us, compare our Environment and actions against internal Reference Levels, and act accordingly. - Josh Kaufman

Beware of little expenses; a small leak will sink a great ship.

Offering value is not enough. If no one knows (or cares) about what you have to offer, it doesn’t matter how much value you create. Without marketing, no business can survive — people who don’t know you exist can’t purchase what you have to offer, and people who aren’t interested in what you have to offer won’t become paying customers.

I saw the angel in the marble and carved until I set him free. — MICHELANGELO, SCULPTOR AND ARTIST