Limited Time Offer
Premium members can get their quote collection automatically imported into their Quotewise collections.
The most important word in the vocabulary of advertising is TEST. Test your premise. Test your media. Test your headlines and your illustrations. Tes… - David Ogilvy
" "The most important word in the vocabulary of advertising is TEST. Test your premise. Test your media. Test your headlines and your illustrations. Test the size of your advertisements. Test your frequency. Test your level of expenditure. Test your commercials. Never stop testing, and your advertising will never stop improving.
English
Collect this quote
About David Ogilvy
David Mackenzie Ogilvy (June 23, 1911 – July 21, 1999) executive who was widely hailed as "The Father of Advertising". In 1962, Time called him "the most sought-after wizard in today's advertising industry". He founded Ogilvy & Mather.
Biography information from Wikiquote
Also Known As
Alternative Names:
David MacKenzie Ogilvy
Related quotes. More quotes will automatically load as you scroll down, or you can use the load more buttons.
Additional quotes by David Ogilvy
Limited Time Offer
Premium members can get their quote collection automatically imported into their Quotewise collections.
When you are appointed to head an office in the Ogilvy & Mather chain, I send you one of these Russian dolls. Inside the smallest you will find this message: ‘If each of us hires people who are smaller than we are, we shall become a company of dwarfs, but if each of us hires people who are bigger than we are, Ogilvy & Mather will become a company of giants.’ With
Loading...