A startup is a human institution designed to create a new product or service under conditions of extreme uncertainty.

A startup is a temporary organization in search of a scalable, repeatable, profitable business model.

Positively defined, a startup is the largest group of people you can convince of a plan to build a different future. A new company’s most important strength is new thinking: even more important than nimbleness, small size affords space to think.

Positively defined, a startup is the largest group of people you can convince of a plan to build a different future.

A startup is the largest endeavor over which you can have definite mastery. You can have agency not just over your own life, but over a small and important part of the world. It begins by rejecting the unjust tyranny of Chance. You are not a lottery ticket.

Startups operate on the principle that you need to work with other people to get stuff done, but you also need to stay small enough so that you actually can. Positively defined, a startup is the largest group of people you can convince of a plan to build a different future.

A startup is not a smaller version of a large company.

A startup is the largest endeavour over which you can define mastery. You can have agency not just over your own life, but over a small and important part of the world.

At its heart, a startup is a catalyst that transforms ideas into products.

A startup is a team of people on a mission, and a good culture is just what that looks like on the inside.

Pero las startups tienen la ventaja de ser oscuras, tener un número de clientes patéticamente pequeño y no ser demasiado conocidas. Más que lamentarse por ello, estas ventajas pueden usarse para experimentar sin ser detectadas y entonces hacer un lanzamiento público cuando el producto ya ha sido probado con clientes reales.[24]

A startup is in reality a 'faith-based enterprise' on day one. To turn the vision into reality and the faith into facts (and a profitable company), a startup must test those guesses, or hypotheses, and find out which are correct.

Everything is a Tech Startup. Yes, Everything!

Entrepreneurs are everywhere. You don’t have to work in a garage to be in a startup. The concept of entrepreneurship includes anyone who works within my definition of a startup: a human institution designed to create new products and services under conditions of extreme uncertainty. That means entrepreneurs are everywhere and the Lean Startup approach can work in any size company, even a very large enterprise, in any sector or industry.