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" "Through Operation Flood, milk has been transformed from a commodity into a brand, from insufficient production to sufficient production, from rationing to plentiful availability; from loose unhygienic milk to milk that is pure and sure, from subjugation to as symbol of farmer’s economic independence, to being the consumer’s greatest insurance policy for good health.
Verghese Kurien (November 26, 1921 – September 9, 2012) was a legendary Indian social entrepreneur who was known by the sobriquet the "Milkman of India" and the "Father of the White Revolution" for his contribution to the 'billion-litre idea' the "Operation Flood". This is the world's biggest agricultural development programme which transformed India from being a milk-deficient country to largest milk producer in the world. Dairy farming became India’s largest self-sustaining industry. He also founded the National Dairy Development Board (NDDB). Among the several accolades and awards conferred on him, the most noteworthy are the Ramon Magsaysay Award, World Food Prize, Wateler Peace Prize and the Padma Vibhushan, the second highest civilian award of India.
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Operation Flood has three major achievements to its credit: making dairying India’s largest self-sustainable rural employment program; bringing India self-sufficiency in milk production; trebling the nation’s milk production within a span of two and half decades to make India the world’s largest milk producer.
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Our laws have our mindset negative, dishonest, unproductive, obstructionist and indisciplined. [Kurien says] we must liberate our resources. Economic liberalization is aimed at liberating our material resources. Economic liberalization is aimed at liberating our material resources. We need to liberate our mental resources, viz. the mindset, from our anti-national and anti-work ethic labour laws.