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Through Operation Flood, milk has been transformed from a commodity into a brand, from insufficient production to sufficient production, from rationi… - Verghese Kurien
" "Through Operation Flood, milk has been transformed from a commodity into a brand, from insufficient production to sufficient production, from rationing to plentiful availability; from loose unhygienic milk to milk that is pure and sure, from subjugation to as symbol of farmer’s economic independence, to being the consumer’s greatest insurance policy for good health.
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About Verghese Kurien
Verghese Kurien (November 26, 1921 – September 9, 2012) was a legendary Indian social entrepreneur who was known by the sobriquet the "Milkman of India" and the "Father of the White Revolution" for his contribution to the 'billion-litre idea' the "Operation Flood". This is the world's biggest agricultural development programme which transformed India from being a milk-deficient country to largest milk producer in the world. Dairy farming became India’s largest self-sustaining industry. He also founded the National Dairy Development Board (NDDB). Among the several accolades and awards conferred on him, the most noteworthy are the Ramon Magsaysay Award, World Food Prize, Wateler Peace Prize and the Padma Vibhushan, the second highest civilian award of India.
Also Known As
Native Name:
വർഗ്ഗീസ് കുര്യൻ
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Additional quotes by Verghese Kurien
Milk is a highly perishable commodity, which is in short supply in summer and in excess supply in winter . The market can not contract and expand according to supply, therefore, you need balancing facilities. And once you have these balancing facilities, which you enable to carry forward the winter production and capture the market, procurement falls into your laps. This was the objective and methodology of Operation Flood.
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Our laws have our mindset negative, dishonest, unproductive, obstructionist and indisciplined. [Kurien says] we must liberate our resources. Economic liberalization is aimed at liberating our material resources. Economic liberalization is aimed at liberating our material resources. We need to liberate our mental resources, viz. the mindset, from our anti-national and anti-work ethic labour laws.
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