commodity. Understanding the difference between the two is what creating a great business is all about. Charles Revson, the founder of Revlon and an … - Michael Gerber

The craftsperson develops a knowingness about the work she does that bears its own fruit, the fruit of being present, or attentive. The craftsperson learns that within the work she does there is a jewel hiding below the surface. That the thrill of the craft is to discover the jewel. And that there is only one way to discover it: to practice the craft mindlessly. To become one with the work. To polish and polish, as though with one’s heart. That there is no way to know when the jewel will show itself, but to trust with all one’s heart that one day, when it is least expected, the jewel will be there! It will appear. “And so the craftsperson is one who has reached that stage of her development where she is content with the work, and only the work, knowing that it is only through being there with one’s work that the jewel will reveal itself, and that it is the work, and only the work, raised to the level of near perfection that connects the craftsperson with herself, with her own heart. And so she practices, day in and day out, content to do so, without the thrill of the apprentice to keep her going, but knowing deep inside that there is no place to go but here.

What is standing in the way of my customer getting what he wants from my business?

Nos decimos que, como todo este condicionamiento es lo habitual, para desarrollarnos, para ser más efectivos, para ser mejores personas, para ser más humanos, lo que debemos hacer es desarrollar hábitos mejores. Voilà! En lugar de intentar despertarnos, la solución es dormir mejor. Es un problema muy complejo. Puede pasar cualquier cosa. Por un lado, le he dicho que le voy a proporcionar una receta, un esquema, para lograr el éxito empresarial.