A big market has both a large number of potential customers and a variety of efficient channels for reaching those customers. - Reid Hoffman

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A big market has both a large number of potential customers and a variety of efficient channels for reaching those customers.

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Alternative Names: Reid Garrett Hoffman Reid G. Hoffman
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The key is to combine new technologies with effective distribution to potential customers, a scalable and high-margin revenue model, and an approach that allows you to serve those customers given your probable resource constraints

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