Paradoxalmente, quando a busca por perfeição é substituída pela disposição de experimentar e adaptar a ideia original, o resultado final é um produto… - Eric Ries

Before new products can be sold successfully to the mass market, they have to be sold to early adopters. These people are a special breed of customer. They accept — in fact prefer — an 80 percent solution; you don’t need a perfect solution to capture their interest.4

lazy registration is considered one of the design best practices for online services. In this system, customers do not have to register for the service up front. Instead, they immediately begin using the service and are asked to register only after they have had a chance to experience the service’s benefit.

Departments too often spend their energy learning how to use data to get what they want rather than as genuine feedback to guide their future actions.