Departments too often spend their energy learning how to use data to get what they want rather than as genuine feedback to guide their future actions. - Eric Ries

What if we found ourselves building something that nobody wanted? In that case what did it matter if we did it on time and on budget?

there is no bigger destroyer of creative potential than the misguided decision to persevere.

Build-Measure-Learn. The fundamental activity of a startup is to turn ideas into products, measure how customers respond, and then learn whether to pivot or persevere. All successful startup processes should be geared to accelerate that feedback loop.