The final state of affairs may not have been foreseen. Perhaps we are merely reading a plan into the world after the fact. - B. F. Skinner

I would have been glad to agree to let them all proceed henceforth in complete ignorance of psychology, if they would forget my opinion of chocolate sodas or the story of the amusing episode on a Spanish streetcar.

In a world of complete economic equality, you get and keep the affections you deserve. You can’t buy love with gifts or favors, you can’t hold love by raising an inadequate child, and you can’t be secure in love by serving as a good scrub woman or a good provider.

The most effective alternative process [to punishment] is probably extinction. This takes time but is much more rapid than allowing the response to be forgotten. The technique seems to be relatively free of objectionable by-products. We recommend it, for example when we suggest that a parent 'pay no attention' to objectionable behavior on the part of his child. If the child's behavior is strong only because it has been reinforced by 'getting a rise out of' the parent, it will disappear when this consequence is no longer forthcoming. (p. 192)