... luckily, Eden is soon populated. The ethical dimension begins when the other appears on the scene. - Umberto Eco

Books are not made to be believed, but to be subjected to inquiry. When we consider a book, we mustn't ask ourselves what it says but what it means...

A specific semiotics is, or aims at being, the 'grammar' of a particular sign system, and proves to be successful insofar as it describes a given field of communicative phenomena as ruled by a system of signification. Thus there are 'grammars' of the American Sign Language, of traffic signals, of a playing-card 'matrix' for different games or of a particular game (for instance, poker). These systems can be studied from a syntactic, a semantic, or a pragmatic point of view.

Therefore you don’t have a single answer to your questions?” “Adso, if I did I would teach theology in Paris.” “In Paris do they always have the true answer?” “Never,” William said, “but they are very sure of their errors.