Security is mostly a superstition. It does not exist in nature, nor do the children of men as a whole experience it. Avoiding danger is no safer in t… - Josh Kaufman

Offering value is not enough. If no one knows (or cares) about what you have to offer, it doesn’t matter how much value you create. Without marketing, no business can survive — people who don’t know you exist can’t purchase what you have to offer, and people who aren’t interested in what you have to offer won’t become paying customers.

Find the inputs that produce the outputs you want, then make them the focus of most of your time and energy. Eliminate the rest.

The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency. — BILL GATES,