The goal is understanding. To persuade someone, to motivate someone, to sell someone, you really need to understand that person. - Dan S. Kennedy

Too often, achievement, accomplishment, ambition is defined as greed. Here’s my clarification: greed is attempting to get something for nothing, to take without exchange.

Re. #3: Proof by demonstration is extremely important. I refer you to my “Wealth Magnet #11” (pp. 94–107) in my book No B.S.Wealth Attraction in the New Economy, and a book I coauthored with Chip Kessler, Making Them Believe, for in-depth information.

The only asset that can be kept safe from every threat and made to appreciate in value year after year is the relationship you have with your customers.