Prosperity … is necessarily the first theme of a political campaign.

I give you as my slogan in this campaign-"Let my people go."

Our slogan could be: ‘Together we can.’ We cannot compete with those who spend seventy million on the market, so we need other weapons to fight back. We need to be different and have a different heart. Want an example? The 80,000 fans celebrating promotion in the pouring rain. Those 80,000 can compete even with 70 million.

My contesting for election has nothing to do with being face of the sports festival. My contesting election was inspired by the fact that irrespective of who we are as entertainers, I believe we can bring the required change into the system. I believe we have what it takes in terms of exposure and grassroots reach to steer the wheel of the nation right. I was motivated by this realisation to contest. I contested for the Federal House of Representatives under the Federal Constituency of Odiabidi and Ahoada East.

If my campaign for president stood for anything, it was about all of us standing together, as one nation, to demand a better life for all.

I built a campaign that’s been very different from a lot of campaigns that preceded me. Rather than spending a lot of money trying to convert Republicans into Democrats, I’m spending the bulk of our resources encouraging voters who share our values, Democratic-leaning voters and independent thinkers, so that they know that if they vote, they actually will get a different result. Because what’s really happened is that the unheard and unseen have given up. And I believe that with the right candidate and the right message and the right investment, we can turn them into active voters.

For the next few minutes, Edith led the room in hollering “Fired up! Ready to go!” back and forth, again and again. I was confused at first, but figured it would be impolite of me not to join in. And pretty soon, I started to feel kinda fired up! I started to feel like I was ready to go! I noticed everybody at the meeting suddenly was smiling too, and after the chanting was done we settled down and talked for the next hour about the community and the country and what we could do to make it better. Even after I left Greenwood, for the rest of the day, every so often, I’d point to someone on my staff and ask, “You fired up?” Eventually it became a campaign rallying cry. And that, I suppose, was the part of politics that would always give me the most pleasure: the part that couldn’t be diagrammed, that defied planning or analytics. The way in which, when it works, a campaign — and by extension a democracy — proved to be a chorus rather than a solo act.

My opponent asks her supporters to recite a three word loyalty pledge. It reads, "I'm with her." I choose to recite a different pledge. My pledge reads, "I'm with you – the American people." I am your voice. So to every parent who dreams for their child, and every child who dreams for a better future, I say these words to you tonight: I'm with you, and I will fight for you, and I will win for you. To all Americans tonight, in all of our cities and towns, I make this promise: We will make America proud again, we will make America strong again, we will make America safe again, and we will Make America Great Again! God bless you and good night! I love you!

A good song reminds us what we're fighting for.

There's a nice campaign slogan for somebody: 'The Public Sucks. F*ck Hope.

"The political merchandisers appeal only to the weak­nesses of voters, never to their potential strength. They make no attempt to educate the masses into becoming fit for self-government; they are content merely to manipulate and exploit them. For this pur­pose all the resources of psychology and the social sciences are mobilized and set to work. Carefully se­lected samples of the electorate are given "interviews in depth." These interviews in depth reveal the uncon­scious fears and wishes most prevalent in a given so­ciety at the time of an election. Phrases and images aimed at allaying or, if necessary, enhancing these fears, at satisfying these wishes, at least symbolically, are then chosen by the experts, tried out on readers and audiences, changed or improved in the light of the information thus obtained. After which the political campaign is ready for the mass communicators. All that is now needed is money and a candidate who can be coached to look "sincere." Under the new dispen­sation, political principles and plans for specific action have come to lose most of their importance. The person­ality of the candidate and the way he is projected by the advertising experts are the things that really mat­ter.

In one way or another, as vigorous he-man or kindly father, the candidate must be glamorous. He must also be an entertainer who never bores his audience. Inured to television and radio, that audience is accustomed to being distracted and does not like to be asked to con­centrate or make a prolonged intellectual effort. All speeches by the entertainer-candidate must therefore be short and snappy. The great issues of the day must be dealt with in five minutes at the most — and prefera­bly (since the audience will be eager to pass on to something a little livelier than inflation or the H-bomb) in sixty seconds flat. The nature of oratory is such that there has always been a tendency among politicians and clergymen to over-simplify complex is­sues. From a pulpit o

The political merchandisers appeal only to the weak­nesses of voters, never to their potential strength. They make no attempt to educate the masses into becoming fit for self-government; they are content merely to manipulate and exploit them. For this pur­pose all the resources of psychology and the social sciences are mobilized and set to work. Carefully se­lected samples of the electorate are given "interviews in depth." These interviews in depth reveal the uncon­scious fears and wishes most prevalent in a given so­ciety at the time of an election. Phrases and images aimed at allaying or, if necessary, enhancing these fears, at satisfying these wishes, at least symbolically, are then chosen by the experts, tried out on readers and audiences, changed or improved in the light of the information thus obtained. After which the political campaign is ready for the mass communicators. All that is now needed is money and a candidate who can be coached to look "sincere." Under the new dispen­sation, political principles and plans for specific action have come to lose most of their importance. The person­ality of the candidate and the way he is projected by the advertising experts are the things that really mat­ter.

In one way or another, as vigorous he-man or kindly father, the candidate must be glamorous. He must also be an entertainer who never bores his audience. Inured to television and radio, that audience is accustomed to being distracted and does not like to be asked to con­centrate or make a prolonged intellectual effort. All speeches by the entertainer-candidate must therefore be short and snappy. The great issues of the day must be dealt with in five minutes at the most — and prefera­bly (since the audience will be eager to pass on to something a little livelier than inflation or the H-bomb) in sixty seconds flat. The nature of oratory is such that there has always been a tendency among politicians and clergymen to over-simplify complex is­sues. From a pulpit or

Political slogans are like grain scattered to draw birds into a snare. Find out who’s putting up the money for a political party, and then you know what it will do.

Songs such as 'Nigger Doodle Dandy' reflect the racist tone of the Democrats' presidential campaign in 1864. How did Republicans counter? In part, they sought white votes by being anti-racist. The Republican campaign, boosted by military victories in the fall of 1864, proved effective. The Democrats' overt appeals to racism failed, and anti-racist Republicans triumphed almost everywhere. One New York Republican wrote 'The change of opinion on this slavery question ... is a great and historic fact. Who could have predicted ... this great and blessed revolution?' People around the world supported the Union because of its ideology.