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Our slogan could be: ‘Together we can.’ We cannot compete with those who spend seventy million on the market, so we need other weapons to fight back. We need to be different and have a different heart. Want an example? The 80,000 fans celebrating promotion in the pouring rain. Those 80,000 can compete even with 70 million.

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The point of public relations slogans like "Support Our Troops" is that they don't mean anything ... that's the whole point of good propaganda. You want to create a slogan that nobody is going to be against and I suppose everybody will be for, because nobody knows what it means, because it doesn't mean anything. But its crucial value is that it diverts your attention from a question that does mean something, do you support our policy? And that's the one you're not allowed to talk about.

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The point of public relations slogans like “Support our troops” is that they don’t mean anything. They mean as much as whether you support the people in Iowa. Of course, there was an issue. The issue was, Do you support our policy? But you don’t want people to think about that issue. That’s the whole point of good propaganda. You want to create a slogan that nobody’s going to be against, and everybody’s going to be for. Nobody knows what it means, because it doesn’t mean anything. Its crucial value is that it diverts your attention from a question that does mean something: Do you support our policy?

A slogan that accurately conveys the essence of your Purple Cow is a script. A script for the sneezer to use when she talks with her friends. The slogan reminds the user, “Here’s why it’s worth recommending us; here’s why your friends and colleagues will be glad you told them about us.” And best of all, the script guarantees that the word of mouth is passed on properly – that the prospect is coming to you for the right reason.

Put the guns into our hands and we will use them. Give us the slogans and we will turn them into realities. Sing the battle hymns and we will take them up where you left off. Not one, not ten, not ten thousand, not a million, not ten millions, not a hundred millions but a billion, two billions of us all — the people of the world. We will have the slogans and we will have the hymns and we will have the guns and we will use them and we will live. Make no mistake of it, we will live. We will be alive and we will walk and talk and eat and sing and laugh and feel and love and bear our children in tranquillity, in security, in decency, in peace. You plan the wars, you masters of men — plan the wars and point the way and we will point the gun.

A Sense of oneness, a sense of indianess requires to be created among our youth to halt the mad rush towards an imported five star video culture. We believe that through dedication and perseverance we will realize national unity and create a new India of our dreams. In Delhi, I gave you a slogan: ”Unite and win, today we are achieving unity, tomorrow we will achieve victory", Vandematram.

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That's the whole point of good propaganda. You want to create a slogan that nobody's going to be against, and everybody's going to be for. Nobody knows what it means, because it doesn't mean anything.

I've had some wonderful ideas for getting the dominating going. I've got some extremely subtle advertising slogans that should get the public behind us. Things like "Vote for EL Wisty and lovely nude ladies will come and dance with you." It's a complete lie, of course, but you can't afford to be too scrupulous if you're going to dominate the world.

John asked what he could do to help my campaign for governor. "Write a campaign song," I replied. "Okay," said John, "what's the theme?" "Our campaign slogan is 'Come together, join the party.'" "Great title," said John. He grabbed his guitar and started improvising.

The receptivity of the masses is very limited, their intelligence is small, but their power of forgetting is enormous. In consequence of these facts, all effective propaganda must be limited to a very few points and must harp on these in slogans until the last member of the public understands what you want him to understand by your slogan.

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