Why can't we enjoy ourselves at work like we do when we're not at work? - Simon Sinek

Understanding HOW you do things and, more importantly, having the discipline to hold the organization and all its employees accountable to those guiding principles enhances an organization's ability to work to its natural strengths.

Customers will never love a company until the employees love it first.

If certain conditions are met and the people inside an organization feel safe among each other, they will work together to achieve things none of them could have ever achieved alone. The result is that their organization towers over their competitors.