Customers will never love a company until the employees love it first. - Simon Sinek

A strong culture and the ability to fund its own existence (also known as profitability) is how a company actually stays in the game for the long term.

A boss wants to pay for results, an employee wants recognition for effort. If a boss recognizes effort, they will get even better results.

If anyone has ever sold you anything with a warning to fear the consequences if you don't buy it, they are using a proverbial gun to your head to help you see the "value" of choosing them over their competitor. Or perhaps it's just a banana. But it works.