You have to keep asking yourself if the way you’re working today is the way you’d want to work in 10, 20, or 30 years. If not, now is the time to mak… - Jason Fried

What do you call a generic pitch sent out to hundreds of strangers hgoping that one will bite? Spam.

Jean-Louis Gassée, who used to run Apple France, describes this situation as the choice between two tokens. When you deal with people who have trouble, you can either choose to take the token that says “It’s no big deal” or the token that says “It’s the end of the world.” Whichever token you pick, they’ll take the other.

Think about it this way: If you had to launch your business in two weeks, what would you cut out?