The final test of a leader is the feeling you have when you… - David Ogilvy

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The final test of a leader is the feeling you have when you leave his presence after a conference. Have you a feeling of uplift and confidence?’ Alcoholics

David Ogilvy

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About David Ogilvy

David Mackenzie Ogilvy (June 23, 1911 – July 21, 1999) executive who was widely hailed as "The Father of Advertising". In 1962, Time called him "the most sought-after wizard in today's advertising industry". He founded Ogilvy & Mather.

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Alternative Names: David MacKenzie Ogilvy

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A psychologist flashed hundreds of words on a screen and used an electric gadget to measure emotional reactions. High marks went to darling. So I used it in a headline for Dove.

If it doesn't sell, it isn't creative.

It is usually assumed that marketers use scientific methods to determine the price of their products. Nothing could be further from the truth. In almost every case, the process of decision is one of guesswork.

The final test of a leader is the feeling you have when you leave his presence after a conference. Have you a feeling of uplift and confidence?’ Alco… - David Ogilvy

About David Ogilvy

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