Losers change their goals because they’re too lazy to change themselves. - Alex Hormozi

If you're willing to die for something, than you'll certainly be willing to work really hard for a long time for it. Which should explain why some people are willing to work 24/7 to make their dreams a reality and others aren't. It's not discipline - it's purpose. Some things are important enough they're worth suffering for.

You want to be ‘the guy’ who services ‘this type of person’ or solves ‘this type of problem.’ And even more niched ‘I solve this type of problem for this specific type of person in this unique counter-intuitive way that reverses their deepest fear.

Seven Steps To Creating an Effective Lead Magnet Step 1: Figure out the problem you want to solve and who to solve it for Step 2: Figure out how to solve it Step 3: Figure out how to deliver it Step 4: Test what to name it Step 5: Make it easy to consume Step 6: Make it darn good Step 7: Make it easy for them to tell you they want more