If you're brilliant and undiscovered and underappreciated (in whatever field you choose), then you're being too generous about your definition of bri… - Seth Godin

People don't believe what you tell them.
They rarely believe what you show them.
They often believe what their friends tell them.
They always believe what they tell themselves.
What leaders do: they give people stories they can tell themselves. Stories about the future and about the change.

"Everyone will think it's stupid!"
"Everyone says it's impossible."
Guess what? Everyone works in the balloon factory and everyone is wrong.

If it wasn’t a mystery, it would be easy. If it were easy, it wouldn’t be worth much.