The secret of being wrong isn't to avoid being wrong! The secret is being willing to be wrong. The secret is realizing that wrong isn't fatal. The on… - Seth Godin

The desire to fail on the way to reaching a bigger goal is the untold secret of success.

The secret of being wrong isn’t to avoid being wrong! The secret is being willing to be wrong.

The secret of being wrong isn’t to avoid being wrong! The secret is being willing to be wrong. The secret is realizing that wrong isn’t fatal.

Ralph Lauren generates a huge portion of its sales from seconds and job lots sold at the many Polo factory stores around the country. There are so many of these stores (and the demand is so high) that many of the items sold aren’t seconds at all. They’re designed and produced for the factory stores. People tell themselves a story about finding a bargain, they build up the expectation by driving thirty miles out of their way (while on vacation, no less) and then are delighted to spend $40 for a $400 jacket that was never intended to be sold for $400 and probably cost $4 to make.

Anyone who says failure is not an option has also ruled out innovation.

I spend 95% of my time persuading people to take action and just 5% of the time on the recipes.