Apple inspires. Apple starts with Why. - Simon Sinek

Gym memberships tend to rise about 12 percent every January, as people try to fulfill their New Year's aspiration to live a healthier life. Yet only a fraction of those aspiring fitness buffs are still attending the gym by the end of the year.

«Si tus actos inspiran a otros a soñar más, aprender más, hacer más y ser más, eres un líder».

The difference between an organization where people are extrinsically rewarded to give their all and one where people are intrinsically motivated to do so is the difference between an organization filled with mercenaries versus one filled with zealots.