My favorite definition of love is giving someone the power to destroy us and trusting they won’t use it. - Simon Sinek

Instead, managers must become leaders in their own right, which means they must take responsibility for the care and protection of those in their charge, confident that their leaders will take care of them.

As with all decisions, people don't buy WHAT you do, they buy WHY you do it, and WHAT you do serves as the tangible proof of WHY you do it.

WHAT: Every single company and organization on the planet knows WHAT they do.