As with all decisions, people don't buy WHAT you do, they b… - Simon Sinek

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As with all decisions, people don't buy WHAT you do, they buy WHY you do it, and WHAT you do serves as the tangible proof of WHY you do it.

Simon Sinek

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Birth Name: Simon Oliver Sinek

Alternative Names: Simon O. Sinek

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Originators like Simon Sinek:

Don Soderquist John C. Maxwell Howard Schultz Seth Godin Patrick Lencioni

Additional quotes by Simon Sinek

Value is not determined by those who set the price. Value is determined by those who choose to pay it.

Cowards...cling to the hope that failure will never happen and may be sloppy in the face of danger - not because they don't acknowledge that it exists, but because they are just too afraid of it to look it in the eye.

So the logic follows, the goal is not to hire people who simply have a skill set you need, the goal is to hire people who believe what you believe.

As with all decisions, people don't buy WHAT you do, they buy WHY you do it, and WHAT you do serves as the tangible proof of WHY you do it. - Simon Sinek

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