The ability to reverse quickly as an entrepreneur is key. - Marc Randolph

Assume the best.

Assume people will fulfill their promises.

That they will hold up their side of the bargain.

That they will also want a win/win outcome.

Don’t hedge your bets. Don’t cover your ass. Don’t use a lawyer. Leave yourself open to being taken advantage of.

99% of the time you will be amazed at what trust and vulnerability unlocks.

1% of the time you’ll be taken advantage of.

So worth it.

The founders who succeed with obvious ideas aren’t the ones who found the idea first.

They’re the ones who understood the problem deeply enough to find the non-obvious solution hiding inside it.

Netflix wasn’t “movies by mail.” That idea had been tried.

What we figured out — eventually, after a year and a half of testing — was the subscription model.

No late fees. No due dates. A completely different relationship with the customer.

That was the non-obvious thing.

You don’t beat competitors by doing the same thing slightly better.....you beat them by doing something different that matters more to your customer.

If everyone’s fighting over price, find a better experience.

If they’re all optimizing convenience, find a niche they’re ignoring.

The key is focus.

And solving one painful problem really well.