We're selling an experience. We're not selling a product. We're not trying to fit in somewhere…the need is for you. It's not massively produced. - Bethlehem Tilahun Alemu

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We're selling an experience. We're not selling a product. We're not trying to fit in somewhere…the need is for you. It's not massively produced.

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About Bethlehem Tilahun Alemu

Bethlehem Tilahun Alemu (born 1980) is an Ethiopian businesswoman, founder and executive director of soleRebels, Africa's "fastest growing footwear company". Alemu has received honors and accolades for her business acumen, as well as her efforts to shift the discourse on Africa away from poverty to the continent's entrepreneurial spirit, social capital, and economic potential. Alemu launched "The Republic of Leather", designing sustainable luxury leather goods, and "Garden of Coffee" retail outlets to promote Ethiopian coffees.

Also Known As

Alternative Names: Bethlehem Alemu • Bethlehem Tilahun
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People are traveling a long ways to bring in different ideas into their continent and country to start a business. But my idea is, look at who you are as a person. How you grew up. Everything around you is a business idea. When you see a problem, find the solution. That will be a business idea.
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