Pass on hiring people you don't need, even if you think that person's a great catch. - Jason Fried

When you build an audience, you don’t have to buy people’s attention — they give it to you. This is a huge advantage. So build an audience. Speak, write, blog, tweet, make videos — whatever. Share information that’s valuable and you’ll slowly but surely build a loyal audience.

WHAT DID YOU DO TO MY APP! I LIKED IT JUST HOW IT WAS! CHANGE IT BACK!” The standard playbook in software is to dismiss users like that. Hey, this is the price of progress, and progress is always good, always better. That’s myopic and condescending. For many customers, better doesn’t matter when comfort, consistency, and familiarity are higher up on their value chain.

"Don't make up problems you don't have yet. It's not a problem until it's a real problem. Most of the things you worry about never happen anyway.

The decisions you make today don't need to last forever. If circumstances change, your decisions CAN change. Decisions are temporary.

Pay attention to today and worry about later when it gets here. Otherwise, you'll waste energy, time and money fixating on problems that may never materialize."

~ An excerpt from the awesome book, "Rework"