There are no bad units, only bad officers.”3 This captures the essence of what Extreme Ownership is all about. - Jocko Willink

Instead of focusing on one individual, leaders must remember that there is a team — and that the performance of the team trumps the performance of a single individual. Instead of continuing to invest in one subpar performer, once a concerted effort has been made to coach and train that individual to no avail, the leader must remove the individual.

When setting expectations, no matter what has been said or written, if substandard performance is accepted and no one is held accountable — if there are no consequences — that poor performance becomes the new standard.

Hesitation allows the moment to pass, the opportunity to be lost, the enemy to get the upper hand. Hesitation turns into cowardice. It stops us from moving forward, from taking initiative, from executing what we know we must. Hesitation defeats us. So we must defeat it.