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The producer who is the sole concern is “product” is doomed merely to make money.
Pause, while the fat-cats chuckle on their way to the bank. Yeah, we know that bit. Nice talking to you, fellas. Move on, so we can get back to the business of creating, as opposed to producing.

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Focusing your life solely on making a buck shows a poverty of ambition. It asks too little of yourself. And it will leave you unfulfilled.

Forget the cliché that if it’s free, “You are the product.” You are not the product; you are the abandoned carcass. The “product” derives from the surplus that is ripped from your life.

It is too narrow an understanding of production which confines it merely to the making of things. Production includes not merely the making of things, but the bringing of them to the consumer. The merchant or storekeeper is thus as truly a producer as is the manufacturer, or farmer, and his stock or capital is as much devoted to production as is theirs.

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The solution — the only possible one — consists in the producer receiving the full value of his product, or its equivalent. This involves the termination of capitalist production for profit, and the organization of cooperative social production for use.

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