formally propose now to examine the differences between this rag and the book, which is supreme. The newspaper is the sea; literature flows into it at will. Now then — The foldings of a book, in comparison with the large-sized, open newspaper, have an almost religious significance. But an even greater significance lies in their thickness when they are piled together; for then they form a tomb in miniature for our souls. Every discovery made by printers has hitherto been absorbed in the most elementary fashion by the newspaper, and can be summed up in the word: Press. The result has been simply a plain sheet of paper upon which a flow of words is printed in the most unrefined manner.

The classified ads (and stock-market quotations) are the bedrock of the press. Should an alternative source of easy access to such diverse daily information be found, the press will fold. Radio and TV can handle the sports, news, comics, and pictures. The editorial, which is the one book-feature of the newspaper, has been ignored for many years, unless put in the form of news or paid advertisement.

Newspapers are the second hand of history. This hand, however, is usually not only of inferior metal to the other hands, it also seldom works properly.

Here I must repeat that the newspaper, from its beginnings, has tended, not to the book form, but to the mosaic or participational form. With the speedup of printing and news-gathering, this mosaic form has become a dominant aspect of human association; for the mosaic form means, not a detached “point of view,” but participation in process. For that reason, the press is inseparable from the democratic process, but quite expendable from a literary or book point of view.

The periodical press is not only a purveyor of news, opinions, and admonitions; it also supplies the greater part of the literature currently read. ...The standards of excellence that govern this periodical literature... must in no way hamper the purposes of the advertisers. ...Taken in the aggregate, the literary output is designed to meet the tastes of that large body of people who are in the habit of buying freely. The successful magazine writers... follow the taste of the class to whom they speak... They must also conform to the fancies and prejudices of this class as regards the ideals—artistic, moral, religious, or social—for which they speak. The class... is that great body of people who are in moderately easy circumstances... the respectable middle class... of various shades of conservatism, affectation, and snobbery.

The press is a group confessional form that provides communal participation. The book is a private confessional form that provides a “point of view.” (p. 204)

We have, in other words, a “daily paper.” But who, then, can make the gradual discovery of the meaning of this format, or even of a sort of popular fairyland charm about it? Then again, the leader, which is the most important part, makes its great free way through a thousand obstacles and finally reaches a state of disinterestedness. But what is the result of this victory? It overthrows the advertisement (which is Original Slavery) and, as if it were itself the powered printing press, drives it far back beyond intervening articles onto the fourth page and leaves it there in a mass of incoherent and inarticulate cries.

The classified ads (and stock-market quotations) are the bedrock of the press. Should an alternative source of easy access to such diverse daily information be found, the press will fold.

The average newspaper, especially of the better sort, has the intelligence of a hillbilly evangelist, the courage of a rat, the fairness of a prohibitionist boob-jumper, the information of a high school janitor, the taste of a designer of celluloid valentines, and the honor of a police-station lawyer.

Every school boy and school girl who has arrived at the age of reflection ought to know something about the history of the art of printing, papermaking, and so forth. … All children will work better if pleased with their tools; and there are no tools more ingeniously wrought, or more potent than those which belong to the art of the printer. Dynasties and governments used to be attacked and defended by arms; now the attack and the defence are mainly carried on by types. To sustain any scheme of state policy, to uphold one administration or to demolish another, types, not soldiers, are brought into line. Hostile parties, and sometimes hostile nations, instead of fitting out martial or naval expeditions, establish printing presses, and discharge pamphlets or octavoes at each other, instead of cannon balls. The poniard and the stiletto were once the resource of a murderous spirit; now the vengeance, which formerly would assassinate in the dark, libels character, in the light of day, through the medium of the press. But through this instrumentality good can be wrought as well as evil. Knowledge can be acquired, diffused, perpetuated. An invisible, inaudible, intangible thought in the silent chambers of the mind, breaks away from its confinement, becomes imbodied in a sign, is multiplied by myriads, traverses the earth, and goes resounding down to the latest posterity.