The only shortcut is doing the work. - Alex Hormozi

When things are going bad, try a lot of stuff. Because you have a high chance of making it better.
When things are going well, don't try a lot of stuff. Because you have a high chance of making it worse.

People want to buy expensive things. They just need a reason. And the goal isn’t just to be slightly above the market price — the goal is to be so much higher that a consumer thinks to themselves, “This is so much more expensive, there must be something entirely different going on here.

“Copy success” is good generic advice.

That being said, there are a lot of ways to play any game, and the way to become number one is often not the same way to become second third fourth and fifth.

And most people are simply happy doing well rather than being the best.

To be number one, you won’t be able to follow the playbook to the top. At some point, you have to write your own rules and do it your own way.