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A propaganda model has a certain initial plausibility on guided free-market assumptions that are not particularly controversial. In essence, the priv… - Noam Chomsky
" "A propaganda model has a certain initial plausibility on guided free-market assumptions that are not particularly controversial. In essence, the private media are major corporations selling a product (readers and audiences) to other businesses (advertisers). The national media typically target and serve elite opinion, groups that, on the one hand, provide an optimal “profile” for advertising purposes, and, on the other, play a role in decision-making in the private and public spheres. The national media would be failing to meet their elite audience’s needs if they did not present a tolerably realistic portrayal of the world. But their “societal purpose” also requires that the media’s interpretation of the world reflect the interests and concerns of the sellers, the buyers, and the governmental and private institutions dominated by these groups.
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About Noam Chomsky
Avram Noam Chomsky (born 7 December 1928) is an American linguist, analytical philosopher, cognitive scientist, political analyst, human rights activist and anarcho-socialist.
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Also Known As
Birth Name:
Avram Noam Chomsky
Alternative Names:
A. Noam Chomsky
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Chomsky
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Additional quotes by Noam Chomsky
To start with, there are two different groups, we can get into more detail, but at the first level of approximation, there’s two targets for propaganda. One is what’s sometimes called the political class. There’s maybe twenty percent of the population which is relatively educated, more or less articulate, plays some kind of role in decision-making. They’re supposed to sort of participate in social life — either as managers, or cultural managers like teachers and writers and so on. They’re supposed to vote, they’re supposed to play some role in the way economic and political and cultural life goes on. Now their consent is crucial. So that’s one group that has to be deeply indoctrinated. Then there’s maybe eighty percent of the population whose main function is to follow orders and not think, and not to pay attention to anything — and they’re the ones who usually pay the costs.
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